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There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyoneâs lips is actually: âAre social signals a ranking factor?â There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter. If social signals affect SEO, how does it happens?  And, as we think that research is one of the most ...| SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies