Marketing touchpoints play a crucial role in understanding the customer journey. Learn what touchpoints are and how to optimize them.| Signal Expanse
Track campaign effectiveness with marketing attribution. Discover how attribution in marketing optimizes strategies for better results.| Signal Expanse
Discover the pros and cons of various marketing attribution models. Learn how attribution modeling impacts your marketing strategy.| Signal Expanse
Discover how the first-touch attribution model helps marketers understand the initial interactions that drive customer conversions.| Signal Expanse
Discover what a customer journey map is and how customer journey mapping helps businesses understand and improve customer experiences.| Signal Expanse
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN