Learn what ROI is and how to calculate ROI effectively. Discover key strategies for ROI measurement in your digital marketing efforts.| Signal Expanse
Marketing touchpoints play a crucial role in understanding the customer journey. Learn what touchpoints are and how to optimize them.| Signal Expanse
Track campaign effectiveness with marketing attribution. Discover how attribution in marketing optimizes strategies for better results.| Signal Expanse
Increase brand awareness with these 10 effective strategies. Discover how to build brand awareness and drive your business's success.| Signal Expanse
Explore the essentials of programmatic advertising, understanding how programmatic buying and marketing optimize your ad strategies.| Signal Expanse
Discover the pros and cons of various marketing attribution models. Learn how attribution modeling impacts your marketing strategy.| Signal Expanse
Discover what a customer journey map is and how customer journey mapping helps businesses understand and improve customer experiences.| Signal Expanse
Discover what click-through attribution is, how it works, and how it improves ad click attribution to optimize your marketing strategy.| Signal Expanse
Boost your business with brand awareness marketing. Discover what brand awareness is and how effective brand awareness campaigns work.| Signal Expanse
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
Explore the world of Connected TV (CTV) advertising in 2024: understand what CTV is and how CTV ads are transforming digital marketing.| Signal Expanse
Discover the top 15 digital marketing metrics to measure performance. Enhance your strategy with these essential advertising KPIs.| Signal Expanse