Moving the industry towards a transparent future, the IAB Tech Lab releases specifications to shed light on the programmatic buying and selling of ads.| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters
A brief description of the IAB Tech Lab's Ads.txt initiative for verifying authorized ad sellers and re-sellers, and where market adoption stands.| AdMonsters
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects available to everyone, all in one place.| AdMonsters