Onboarding is the process of acquainting new users or customers with your service or product to reduce churn rate, improve LTV, and build long-term customer relationships.| Sales Glossary
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.| Sales Glossary
B2B (business-to-business) is a transaction type made between businesses. Find out the difference between vertical and horizontal B2B.| Sales Glossary
Decision-makers are people within a company who have the power to make financial decisions. Here's how to identify, approach, and befriend decision-makers.| Sales Glossary