Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Competitive Intelligence Alliance
SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it.| Competitive Intelligence Alliance
We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs.| Competitive Intelligence Alliance
By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization.| Competitive Intelligence Alliance
In competitive intelligence, AI has the potential to be tremendously helpful in our day-to-day work. Anything that can make digesting and understanding all that data faster naturally benefits us as CI professionals.| Competitive Intelligence Alliance
Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers.| Competitive Intelligence Alliance
Hiring a competitive intelligence specialist for the first time? Learn how to find the right fit and set them up for success.| Competitive Intelligence Alliance
If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year.| Competitive Intelligence Alliance
Tired of seeing your marketing campaigns miss the mark? You’re putting in the work, crafting your message, but somehow it’s just not connecting with your audience. Sound familiar?| Competitive Intelligence Alliance
In this article, we’re diving into the numbers and uncovering the key factors that could help you land a bigger paycheck. Whether it’s choosing the right industry, changing location, or fighting for pay transparency, we’ve got the insights you need to make your next career move count.| Competitive Intelligence Alliance
When used strategically, pricing is a powerful growth lever. But it's about far more than picking a number. In this article, I'll share how to balance value and strategy in your pricing model.| Competitive Intelligence Alliance