What is CPM? Find out how to calculate, compare, and understand the factors affecting CPM rates to better optimize your ad campaign.| TargetVideo
Price floor optimization doesn’t have to be complicated. Learn how to automate this task, save time, and maximize your RPMs.| Target Video
Take an in-depth look into Prebid.js — the technology that made header bidding the powerhouse of the online advertising industry it is today.| Target Video
Ad yield optimization is the process of tracking and analyzing ad performance to maximize a publisher's digital advertising revenue.| Target Video
For publishers interested in boosting ad revenue, here are my two cents on how to optimize and get the best prices for your ad inventory.| TargetVideo
Increase your ad fill rate by properly managing your sources, optimizing your ad tech, and improving your website.| TargetVideo