The PESO model in public relations helps PR professionals tie their work to specific business outcomes. Here is what it is and how it works.| Prowly
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Learn what and how valuable media mentions are in PR. Find out exactly how to track media mentions and the tools that can help you find them fast.| Prowly
Create an online newsroom with Prowly and keep all your brand news in one place. Free 7-day trial. Trusted by 5000+ experts.| prowly.com
There are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy for just about any organization.| Prowly
Looking for brand monitoring tools? Here's a curated list of 13 tools - with tips on how to choose the best option.| Prowly
Find & pitch relevant media contacts effectively and get press coverage with Prowly. Send your first pitch for free – start your 7-day trial.| prowly.com
Find out what brand mentions are, why they matter for PR and marketing, and how to track and analyze them in our handy guide.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
Earned media may sound like hard work, but we’re here to dispel that myth. Here is how to create an earned media strategy that works.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Manage media relations with a CRM designed for PR (PR CRM). Create targeted media lists and pitch effectively with Prowly.| prowly.com
Explore the concept of earned media. Understand its benefits and discover successful campaign examples in our comprehensive guide.| Prowly
Explore our 2024 guide to the best PR analytics tools. Learn which metrics matter and get insider tips to choose the tools to boost your PR effectiveness.| Prowly
Prowly's media database gives you access to over 1 mil. media contacts. View & search available contacts—start your free 7-day trial.| prowly.com
Trying to get media coverage for your business? Check out Prowly's guide with more than 25 not-that-obvious tips to get media coverage.| Prowly
Explore the resilience and adaptability of the PESO Model in the evolving media landscape, especially as earned media continues to get more challenging.| Spin Sucks - Professional Development for PR and Marketing Pros
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly