The two trends I’m most bullish on are vertical software and embedded fintech. Businesses of all sizes and industries rely heavily on software increasingly built for specific verticals. Within verticals, businesses increasingly prefer the convenience of integrated, all-in-one suites over multiple disconnected vendors. These software suites have started embedding financial products to provide more value, monetize at a higher rate, and increase customer retention.| notes.mtb.xyz
This is part 1 of a 3-part series on Vertical ERPs (VERPs).| notes.mtb.xyz
"It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle." -| Remains of the Day