B2B Basics: identifying the decision-makers
In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
Are you looking to take your marketing strategy to the next level? Look no further! Our comprehensive guide will help you understand the fundamental basics of ABM. Download your copy today.| Revenue Marketing Alliance
Catch up on all the insights from every report we’ve ever published, including the State of B2B branding 2022.| Revenue Marketing Alliance
Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results.| Revenue Marketing Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
If you want to increase the number of leads you are getting from social media, homing in on your brand's LinkedIn profile or creating one, if you haven't already, is definitely the way to go.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Here are 10 steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your B2B marketing strategy.| Revenue Marketing Alliance
Master the art of subject lines that grab attention and boost click-through rates with our expert guide.| Revenue Marketing Alliance
Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!| Marketing Alliance
Every day, people are bombarded with content. In this article, we look at how you can use content as a tool for engaging prospects in every stage of the buyer’s journey.| Revenue Marketing Alliance
Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide.| Revenue Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
Our State of Revenue Marketing report is packed full of data about how our respondents are fairing in terms of their revenue performance. In this preview, we share some of our findings from the report related to revenue goals.| Revenue Marketing Alliance
Identify methods you and your team can utilize to increase customer retention rate and boost customer loyalty amongst your consumer base.| Revenue Marketing Alliance
Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins.| Revenue Marketing Alliance
Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email.| Revenue Marketing Alliance
Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success.| Marketing Alliance
How can you leverage generative AI for content creation and planning? Read more to find out.| Revenue Marketing Alliance
There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role in customers’ perception of whether a product is awesome, or just "OK."| Revenue Marketing Alliance
Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads.| Revenue Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before.| Revenue Marketing Alliance
Learn how to adapt to the future of search by optimizing your site for conversational search, creating content that can't be replicated, and more.| Revenue Marketing Alliance
Harness the power of 4.48 billion global users and craft an impactful strategy that drives conversions and skyrockets your brand's visibility.| Revenue Marketing Alliance
When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?| Marketing Alliance
