In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
With the right MarTech stack, businesses can use marketing automation to maximize their revenue potential. Here are just some of the ways you can leverage marketing automation to increase revenue.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Content is everywhere. In this guide, you’ll discover insights into content strategies and articles discussing the key points in more detail, as well as some advice and guidance for writing content for B2B industries.| Revenue Marketing Alliance
Your sales cycle can help you improve and refine your sales process and forecast your incoming revenue.| blog.hellostepchange.com