Running out of ideas to boost your mobile user acquisition strategy? Turn to our blog for the latest ideas from our in-house experts.| adjoe
What is your app’s active user rate & how do you calculate it? Find out why successful mobile publishers must maximize their AUR here.| adjoe
When should advertisers invest more budget to leverage mobile gamer seasonality? We take a look at trends over different time periods.| adjoe
Read about average revenue per daily active user (ARPDAU). How do you calculate ARPDAU & why should you track your app’s performance with it?| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe
What is app lifetime value? How do you calculate LTV? Find out about why it matters in mobile marketing & how you can boost your LTV.| adjoe
What is MAU? Discover how to calculate monthly active users & what this metric says about an app’s stickiness, engagement rate & retention.| adjoe
What is user retention rate? Find out the importance of mobile app retention strategies in growing an app’s revenue.| adjoe