Understanding Social Influence And Social Power
Social influence can simply be defined as any change in the thoughts, attitudes, feelings or behaviors as a result of an interaction with an individual or a group.| Communication Theory
Social influence can simply be defined as any change in the thoughts, attitudes, feelings or behaviors as a result of an interaction with an individual or a group.| Communication Theory
Social Identity refers to an individual’s sense of who they are based on which group they belong to. It basically refers to their identity in the context of a group. Henri Tajfel and his student, John Turner developed this theory in the 1970s. Source: gustavofrazao/Adobe Stock Tajfel believed that the groups that an individual belongs| Communication Theory
Social intelligence refers to how people attempt to make sense of the social world and to understand self and others. Socially intelligent people tend to be empathetic, thoughtful, understanding and aware. This concept was introduced by Edward Thorndike in 1920.| Communication Theory
Social skills are skills which facilitate and ensure smooth interaction between people to share needs, ideas, thoughts, feelings, emotions etc. It is also referred to as interpersonal skills.| Communication Theory
Emotional Intelligence refers to one’s ability to recognize and monitor own emotions and others, to motivate themselves and manage their own emotions and that of others and exercise self-control.| Communication Theory
The Social cognitive theory developed by Albert Bandura claims that humans acquire beliefs, attitudes, and behaviors by observing environmental events and vicariously learning from them.| Communication Theory
