This formulaic infomercial sales pitch leads viewers through a series of simple, agreeable arguments that culminate in a solution-centric call to action.| Cerebral Selling
The Cerebral Selling Sales Academy is a modern, foundational, online sales training program built on the principles of science and empathy.| Cerebral Selling
Science tells us that using provocative questions to help covey the value of your solution can be one of the most powerful ways to pitch! Here's how.| Cerebral Selling
If you want to boost your customer's sense of urgency you need to uncover both the importance AND priority of solving their problem.| Cerebral Selling
To get their message heard, sellers need to call attention to hidden and unknown pains their buyers are experiencing.| Cerebral Selling
As the perceived value of a product increases, the degree of attention you need from a customer in order to take notice decreases. Where does yours sit?| Cerebral Selling
Building pipeline is never easy, but when it comes building a world-class sales operation, reps armed with firsthand stories, experience, business acumen, and a compelling pitch will always be set up to dominate.| Cerebral Selling
Salespeople confuse ROI & Value. ROI is a financial statistic. Value is a subjective feeling and the gateway to your sale!| Cerebral Selling
David Priemer's Bestselling book, designed to help sellers, businesspeople, and entrepreneurs connect with customers using science and empathy-based tactics| Cerebral Selling
tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There's also an exploding 'hypertail' of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist| Chief Marketing Technologist
In the fierce battle for customer attention, many of the salespeople and leaders I work with in my practice come to me with the same problem. They feel they have a good value proposition and pitch, yet customers continue to ignore their outreach. They lead with statements like, “We can help you… …harness the power […] The post Customers ignoring your outreach? Make sure your message aligns with their journey appeared first on Cerebral Selling.| Cerebral Selling
Consumers are inundated with advertising throughout their day. Learn how marketers and advertisers make certain ads stand out.| appliedpsychologydegree.usc.edu
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review
