When someone types a query into a search engine, they are looking for specific information, an answer to a question, or a solution to a problem. This is called user intent or the underlying purpose behind a user’s search query. By understanding user intent, businesses can create content that directly addresses what users are seeking,| SearchWorks.PH
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind.| SearchWorks.PH
A link builder can literally go through a hundred websites and secure just one or two legitimate link placement opportunities.| SearchWorks.PH
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By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporated the November update to Google’s Core algorithms, making| SearchWorks.PH
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You can have helpful content written by legitimate authors, but if your website looks shady AF, it probably won’t do as well as it should on Google’s SERPs. As stated on the Big G’s Quality Rater Guidelines, trustworthiness of information is a core characteristic that a high-ranking webpage must possess. We’ve heard it all before:| SearchWorks.PH
Google’s been on a roll with big announcements lately. Less than a month after the end of its March Core Algorithm Update rollout, the search giant made another big splash by unveiling its biggest stride yet into the integration of AI into its search results. On May 14th, 2024, Google announced a significant update to| SearchWorks.PH