Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience.| Developer Marketing Alliance
We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer.| Developer Marketing Alliance
To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs.| Developer Marketing Alliance
Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program.| Developer Marketing Alliance
Whether your target audience is engineers or software developers, advocates can help you get the word out about your product. Here, we answer your most commonly asked questions about developer advocacy, so take a look.| Developer Marketing Alliance