Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics.| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
When it comes to content marketing the possibilities are almost endless. If you’re not sure where to start here are 18 tactics you could use to start luring in new customers today.| Product Marketing Alliance
You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance