If your business either has a physical location that customers can visit, or travels to customers where they are, you can create a Business Profile on Google. To make sure your Business Profile won’t| support.google.com
For many years, Moz conducted a Local Search Ranking Factors (LSRF) survey which polled the opinions of professional local SEOs in an effort to reach a consensus on which factors appeared to be having the greatest impact on search engine rankings. This was a very useful exercise for our industry, but the findings always had to be accompanied by a significant caveat: there is no single answer to which factors carry most weight because Google handles results differently for different markets, i...| Moz