This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.| AppsFlyer
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.| AppsFlyer
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer
Platform| AppsFlyer
In this guide, we will explore the art of mobile app retention—from benefits and challenges to the most effective retention strategies.| Business of Apps