Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.| Brandingmag
For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?| Brandingmag
Inside the creative industry, award-winning work feels like the pinnacle of advertising success. But what about our target market? Do our customers even care?| Brandingmag
The complete podcast interview (and transcript!) with Berkshire Hathaway Vice Chairman Charlie Munger| www.acquired.fm
MacBook Pro laptop with M4, M4 Pro, and M4 Max chips. Built for Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.| Apple
While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.| Brandingmag
Brand campaigns are a byproduct of practical efficiencies, modern competition, and business culture. And this battle goes back much further than people think.| Brandingmag
The term 'brand campaign' is thrown around all the time, but when asked, most marketers had no idea how to describe what it was—or why that even mattered.| Brandingmag
Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.| A Smart Bear