Learn how to build a high-converting sales funnel from scratch with this step-by-step guide covering strategy, structure, and best practices.| MNTN
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
That’s where sales-qualified leads, or SQLs, can change how you approach marketing. Focusing on filling your pipeline with SQLs can boost your chances of converting more people into customers.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
A sales funnel is the foundation of any successful marketing strategy. Learn what it is, how it works, and why it’s crucial for conversions.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
The sales funnel has five distinct stages. Keep reading to learn about each one, including some examples and strategies for how to master each stage.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
Take a look at this list of email marketing statistics for 2023 to demonstrate just how powerful email can be.| blog.hubspot.com