“POS data is fundamentally about measuring sales. Panel data is about understanding people.” Consumer Insights are only as good as the source that you leverage, but which data source should you turn to for which questions? To answer this, you need to understand why Omnichannel Market Share Measurement, Point of Sale (POS) Data and Consumer Panel Data sources were created.| Numerator
Watch the inaugural Numerator Spark Session held on February 12th! In this session, speakers discuss Chomps’ brand journey, consumer-focused lessons that unlocked rapid growth, and actionable insights that have maximized their conversations with retailers, particularly at Expo West.| Numerator
Explore key pet industry trends in our latest report. Uncover market dynamics and consumer behaviors influencing growth and opportunities.| Numerator