As a product company owner, wouldn't you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product led growth (PLG). To put it simply, we can imagine it as a GTM strategy where the Product is the primary vehicle to Acquire, Activate, and Retain customers.| SaaSBoomi
Rocketlane CEO Srikrishnan Ganesan emphasises how market discovery informs product development, go-to-market strategies, and customer engagement.| SaaSBoomi
As you may see from the above illustration, these are the most common areas of sales and marketing conflict.| SaaSBoomi
In this session for SaaSBOOMi Nemesh Singh of Appointy shares how he has bootstrapped the company from a tier 2 city Bhopal.| SaaSBoomi
According to the “Shaping India’s SaaS Landscape” report released today by SaaSBoomi, India could create nearly half a million jobs by 2030.| SaaSBoomi
In fact, her startup journey began with a calculated risk: Not building a product at all for over a year and instead with customer research.| SaaSBoomi
