Re-thinking enterprise SaaS marketing - SaaSBoomi
Being a new niche category with no playbook for enterprise SaaS marketing, here's how Nivedha Sridhar from Facilio designed their game plan.| SaaSBoomi
Being a new niche category with no playbook for enterprise SaaS marketing, here's how Nivedha Sridhar from Facilio designed their game plan.| SaaSBoomi
We were all set to go on stage for our presentation about finding ICP during the biggest SaaS conference in India - SaaSBOOMi Growth 2022.| SaaSBoomi
We all gamble in and with our lives. It’s a gamble to follow your convictions even if it takes you out of your comfort zone and sometimes these gambles pay off. Oftentimes they don’t. I took a gamble by coming to the US. But what I did should not be a gamble anymore. Many founders from India are making this journey to the US. There is a large market in the US that is waiting to be addressed and Indian SaaS startups are uniquely positioned to capture this market.| SaaSBoomi
In fact, her startup journey began with a calculated risk: Not building a product at all for over a year and instead with customer research.| SaaSBoomi
