The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the pay for privacy model, and where to go from here.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters