Quality Score in Google Ads is Google's rating of the quality and relevance of both your keywords and ads. Learn all about Quality Score in Google Ads (and Microsoft Ads!) in this comprehensive post.| WordStream
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.| WordStream
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!| WordStream
Repurposing your content is genius—why? Because it makes the most of the effort you’ve already put in, so you can get more value out of your best content. Here are 11 ways to change the format of your content and give it a whole new lease on life.| WordStream
Looking for the best ways to advertise on Facebook? Check out our 21 best Facebook advertising tips and start succeeding today!| WordStream
I’m willing to bet a paycheck that you can make a few key changes and squeeze more out of your existing remarketing strategy, starting with kicking its degree of sophistication up a notch. In this post, we dive into how you can segment your remarketing audiences based on inferred intent, prioritize your audiences, and align your offers and ad creative to improve ROI.| WordStream
Learn how to find high commercial intent keywords, the most valuable keywords to target in your PPC campaigns—with examples!| WordStream
Google Ads remarketing is a form of advertising that enables sites to show targeted ads to users who have already visited their site. Learn how remarketing works in this guide.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
What is a good conversion rate? Conversion is a key element in your paid search strategy. In this post, you'll learn a step-by-step, replicable process for boosting your conversion rates.| WordStream