With GA4 EVERYTHING is an event. What does that mean exactly? Check out this overview of events in GA4 vs UA to get the details.| Digital Marketing and Analytics | Root and Branch
As of July 2022, GA4 bounce rate does exist. But it's a very different metric from UA. Let's compare the two bounce rate metrics.| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
You've likely heard that the free Google BigQuery integration is one of the benefits of GA4. Here's how to complete the GA4 BigQuery link.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch