Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations.| Product-Led Alliance | Product-Led Growth
So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals.| Customer Marketing Alliance
Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.| Customer Marketing Alliance
Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole.| Customer Marketing Alliance
If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority.| Customer Success Collective
