The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.| Eightception
Reprint: R1205G Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. In response, they’ve ramped up their interactions with customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage. What do consumers want from marketers? S...| Harvard Business Review
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.| Eightception
Learn why a proper marketing research process is crucial for businesses. Don't miss out on the benefits of effective marketing research.| Eightception
Explore the world of experiential marketing and how it aims to directly engage consumers and encourage participation in the brand experience.| Eightception
