Throwing shade or throwing light? One takes a little effort than the other. While throwing shade might be fun, it eventually runs out of energy. It’s designed to end conversations, not start them, to intimidate, not encourage. Turning on lights helps everyone. — Seth Godin You are on a meaning-seeking journey. Through your…| Clairification
People are wired for stories. We use them to understand our world. But do the same stories work in any time? For any person? No. You need to understand your SMIT story – ‘Single Most Important Thing’ – at this moment in time. And that SMIT will change, depending on the environment in which you’re operating.…| Clairification
The nonprofit lifecycle isn’t complete without fundraising activities. After all, donated resources are vital to further nonprofit missions. However, charitable organizations stand to gain even from non-monetary donations — otherwise| Greater Giving Blog
One of my favorite marketing observations comes from HP founder David Packard: “Marketing is too important to be left to the marketing department.” Our customers don’t care about our org charts. They don’t care which department is responsible for what. When they interact with different parts of a business, all they see is one brand.| Marketoonist | Tom Fishburne
Join 'Clairification School' to Get The Insights You Needto Achieve Your Mission1000+ Articles Are Just a Click AwayStop Settling For Outdated, Obsolete, and “Me-Too” Fundraising & Marketing AdviceYou don’t need me to repeat what you already know. Or parrot what others are telling you. You need me to tell it like I see it – based…| Clairification
