How one trip to Italy shaped the coffee industry around the world! Today we’d like to pay homage to Rossa’s Italian roots by telling you the story of how one man’s journey to Milan (Italy) changed the coffee culture in America and later, around the world forever! In 1971, the original Starbucks Company gave birth […]| MyRossa
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we essent...| Harvard Business Review
In 2001, Jeff Bezos received advice that shaped Amazon's fate. Here's his story and how businesses become great using the flywheel effect:| Frontera
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera