Introduction: In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies, Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968. Malcolm was director of University of Journalism School (1967-74) and co| Communication Theory
Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media.| Communication Theory
Kurt Zadek Lewin (1890-1947), was born in German. He was a great Psychologist and pioneer in Social Psychology. He developed the concept in the field of psychology called psychological “field” and “life space” in order to understand the human behavior and its important consideration of total life space. His studies are more based on to| Communication Theory
Every bit of message communicated undergoes a certain process involving more than one person. Nobody communicates to a vacuum or wilderness. Communication is considered effective if it receives the desired result, response or reaction. All Communications are related to some context. In any context, a communication loop exists to enable successful communication. At one end| Communication Theory
Verbal communication is the method of sending and receiving information using words as the mode of transmission. The method of verbal communication can also be classified into different types and they| Communication Theory
Mass communication and journalism are cornerstones of an informed, democratic society. By relaying information on topics ranging from policy and science to culture and the arts.| Communication Theory
Journalism is a powerful tool for informing citizens, shaping public opinion, and enabling democratic participation. At its core, journalism seeks to provide truthful and accurate information.It adheres to ethical standards, promoting transparency and accountability in its reporting. Journalism generally gathers, assesses, creates, and presents any information in news structure to the public which fundamentally aims| Communication Theory
Communication theory is the systematic study of the principles and processes by which information is transmitted and understood. It explores the dynamics of interaction, the role of context, the impact of culture, and the effects of media.| Communication Theory
The multi-step flow theory proposes that media messages move through multiple layers of communication rather than directly from the source to the audience.| Communication Theory
