You are on a roll. In the morning, you delivered a compelling business proposal. You were the center of attention at lunch and your colleagues loved your witty remarks. In the afternoon meeting, you stood your ground and brilliantly defended your case with irrefutable arguments.| Biomedical Odyssey
The Department of Neuroeconomics and Neuromarketing sounds like a title chiseled on the wall of a corporate division in a dystopian future; the highlight of a consumerism episode of Black Mirror. But Dino Levy, a researcher in this seemingly dystopian department at Tel Aviv University, was quick to readjust our preconceived notions of what his lab studies when he spoke at Johns Hopkins several weeks ago. Neuroeconomics and neuromarketing are terms that refer to the science of choice: How do...| Biomedical Odyssey
