What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer