Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.| EMARKETER
An influencer marketing platform can help your small business partner with the right Creators to launch effective social media campaigns.| onbrand.shopltk.com
Video really is the new king, and consumers expect to see it before making purchases. Here’s how influencers are using video as their marketing superpower.| onbrand.shopltk.com
Read this whitepaper to learn how investing in Gen Z Creator marketing can lead to greater efficiencies and engagement in 2023| company.shopltk.com
Join LTK Insights for a live webinar to learn how Gen Z plans to shop this summer and beyond, featuring insights from LTK's national Gen Z Shopper Study.| company.shopltk.com
LTK AI empowers brands to Get Personal and Scale Faster with data from LTK content Creators and 40M monthly shoppers who make $4B in annual purchases.| company.shopltk.com
They might be young, but already they have a substantial spending power. These 42 statistics reveal more about the spending habits of Generation Z.| Influencer Marketing Hub