Our goal is always to provide you with the most useful and relevant information. Any changes that we make to Search are always to improve the usefulness of results that you see. That's why we never accept payment from anyone to be included in Search results.| Google Search – Discover how Google Search works
Google invests in systems to ensure that sites don’t rise in Search results through deceptive or manipulative behaviour. This is especially important because spam sites can harm or mislead people.| Google Search – Discover how Google Search works
With the vast amount of information available, finding what you need would be nearly impossible without some help sorting through it. Google’s ranking systems are designed to do just that: sort through hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results in a fraction of a second.| Google Search – Discover how Google Search works
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console| support.google.com