Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you from veering off| Buyer Persona Institute
The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute
What is a buyer persona? Discover why personas matter and how to create yours easily. Drive more sales and make smarter marketing decisions.| Buyer Persona Institute