Want to know how your salary compares to others' across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!| Product Marketing Alliance
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
Actively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.| Product Marketing Alliance
Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
Learn how to craft successful and effective product demos that not only look impressive but deliver measurable results.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative.| Product Marketing Alliance
Join the world’s largest product marketing community on the Product Marketing Alliance Slack channel| Product Marketing Alliance
