Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
A jobs-to-be-done (JTBD) template is a strategic framework you can use to get to the root of why people purchase your product.| Product Marketing Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| Product Marketing Alliance
Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
