Customer retention means keeping customers using and buying your products after the initial sale. But more importantly, it’s the strategy you’ll use to keep them there.| GTM Alliance
A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription. Success in adoption is determined by how often and how effectively your customer uses your product.| GTM Alliance
Cross-functional teams can revolutionize the way your company goes to market, but it’s one thing to have multiple teams working on a project and an entirely different thing to have strategized organizational alignment.| GTM Alliance
Alignment isn’t going to be easy, and you won’t always get it right straight away, but the sooner you put measures in place to bring teams closer together, the sooner you’ll get there. And aligned teams are going to make for a much more successful business.| GTM Alliance
When you think about Go-to-Market strategy, it's easy to think of it as linear. But in practice, GTM is a back-and-forth process. To get the right product, positioning, messaging, and pricing strategies for your next Go-to-Market cycle, you’ll need alignment between product and marketing.| GTM Alliance
Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product.| GTM Alliance