At ReThink Media, we understand that many advocacy organizations and movements are operating with limited staff and resources. Yet, the need to engage with supporters, amplify your message, and raise the voices of underrepresented communities has never been greater. Even with a lean communications team—or no dedicated team at all—you can still build a powerful… The post Making the Most of Digital Communications with Limited Staff Capacity appeared first on ReThink Media.| ReThink Media
Happy new year! We’re kickstarting 2025 by releasing our recent Impact Report. This short report is not intended to detail every ReThink accomplishment in 2024, but instead highlights powerful examples of the impact of our model. Read on for a note from our Executive Director and Board Chair. LETTER FROM OUR EXECUTIVE DIRECTOR & BOARD…| ReThink Media
In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use… The post Insights to Impact: Using Survey Data in Advocacy Communications appeared first on ReThink Media.| ReThink Media
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the second in this series. In Part 1 of our series, we explored the strengths and limitations of surveys: how they can provide valuable insights but also how they… The post Behind the Polls: Understanding Public Sentiment appeared first on ReThink Media.| ReThink Media
Surveys are like the Swiss Army knives of research: versatile, handy, and useful in a wide variety of situations. But, just like you wouldn’t use a Swiss Army knife to fix a car engine, surveys have their limitations. They’re great at answering some questions, but not so great at others, and it’s important to recognize that not all surveys are the same.| ReThink Media
We’re excited to share this guest post from Obet Montalvo and Salim Shariff, two esteemed colleagues with whom we’ve had the privilege of collaborating over the past few months. Together, we’ve been working to enhance our partners’ digital communications and advocacy capacity through a combination of trainings, consulting projects, and hands-on assistance. This partnership reflects…| ReThink Media
As China’s nuclear buildup continues amid rising US-China tensions and as bilateral arms control diplomacy stalls, nuclear weapons are becoming an increasingly salient and volatile piece of the already fraught US-China relationship. For the US national security establishment, China and its nuclear program are also increasingly driving US defense strategy and nuclear posture. To better… The post How media coverage fuels the China nuclear threat narrative appeared first on ReThink Media.| ReThink Media
As the student movement to end the genocide in Gaza has shown, protestors in the U.S. and worldwide face increasing obstacles. Social media and the internet are powerful tools for organizing, with platforms like Instagram and TikTok becoming instrumental in bolstering social movements. However, the threat of online harassment, surveillance, and doxing is ever-present, and… The post Digital Activism: Do’s and Don’ts to Keep Yourself Safe Online appeared first on ReThink Media.| ReThink Media
As part of our series on leveraging Instagram for advocacy, I spoke with Jordan Johnson, social media coordinator for Common Cause — a nonpartisan, grassroots organization fighting for an accountable| ReThink Media