This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Updated 12:27/27 The GA4 click event is an enhanced measurement event that tracks all outbound (external) link clicks. But here's how to get more| Digital Marketing and Analytics | Root and Branch
GA4 Explorations are advanced reporting features. Here's how to use segments, metrics, and dimensions in your Explorations.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch
This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive. Releases Oc| support.google.com