GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch
Discover how long someone spends engaged on your website or app in Google AnalyticsUser engagement is the amount of time someone spends with your web page in focus or app screen in the foreground, whi| support.google.com
The Google Analytics Measurement Protocol enhances measurement for web and app| Google for Developers