The GA4 path exploration reports are a big upgrade over Universal Analytics. Let's check out how to do reverse pathing and forward pathing.| Digital Marketing and Analytics | Root and Branch
This blog explains how to create Google Analytics segments in both GA4 and UA. There are 2 distinct processes to create custom GA segments| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch