Take inspiration from the HubSpots of the world and you're basing your content strategy on the tactics that worked five years ago.| Animalz
A perfect example is Wistia’s Shooting Video with an iPhone. This post introduces some really useful tips to anyone interested in shooting better video with an iPhone. Many of the people who find this post won’t be ready to buy Wistia, but some will be doing research for a work project and will remember this resource.| Animalz
Content marketing is most often used to drive top of funnel traffic. The content creates awareness, then calls to action, pop-ups and drip campaigns are supposed to take care of the rest. But it's never that simple—and it's not because content marketing is ineffective. | Animalz
In content marketing, getting the right answer from the wrong person isn’t good enough. You also have to prove that you're part of the "in-group."| Animalz
Ryan is the Content Director at Ahrefs and former CMO of Animalz.| Animalz
Thought leadership is powerful, persuasive, and totally misunderstood. Here's our process for getting started.| Animalz
A good content marketing strategy is the key to getting a return on your content investment. Learn the essential elements of the perfect content strategy.| Animalz