Social media sweepstakes are a great way to drum up excitement for your brand. Learn how to execute a quality program for your brand here.| Ignite Social Media
Explore Meta's dynamic ads and their evolution to flexible ads. Learn how these tools boost social media advertising performance, leverage AI algorithms, and improve cost efficiency. Discover strategies to maximize your campaign's potential in the changing landscape of Meta's ad platform.| Ignite Social Media
Explore the key differences between social media influencers and content creators. Learn about their unique approaches to content, brand collaborations, platform usage, and monetization strategies to optimize your digital marketing efforts.| Ignite Social Media
Discover key AI questions for your next agency RFP. Learn how to assess AI integration in content creation, tools, and workflows to choose the right marketing partner for your brand.| Ignite Social Media
Learn the what counts as a video view for TikTok, Instagram, Facebook, and YouTube to optimize your short-form video content strategy.| Ignite Social Media
Do video views count as engagement on social media? This in-depth analysis explores the pros and cons, challenges in measurement across platforms, and recommendations for brands to effectively track video engagement aligned with their goals.| Ignite Social Media
Social media A/B testing is possible in real time, allowing you to refine your content marketing and advertising strategies on the fly.| Social Media Marketing & Management Dashboard
A/B testing is a way to compare two versions of something to figure out which performs better. While it’s most often associated with websites and apps, the method is almost 100 years old and it’s one of the simplest forms of a randomized controlled experiment. This testing method has risen in popularity over the last couple of decades as companies have realized that the online environment is well-suited to help managers, especially marketers, answer questions like, “What is most likely ...| Harvard Business Review