Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.| business.com
What are the steps to Align Sales and Marketing Throughout the Sales Funnel in 2020? Read 7 steps to Align the sales and marketing throughout the sales funnel.| Unboundb2b
Discover what a buyer persona is and how to combine different research methods to form and create detailed personas to better reach your target audience.| blog.hubspot.com