Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.| SmashBrand
Brand discovery is an essential part of a brand development strategy. Here's what you must know about brand discovery including how to effectively execute one.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand