A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
Companies looking to turn a profit can no longer depend on the D2C model. Consumer brands now require a CPG omnichannel approach. Here's what you need to know.| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Research shows that more than 85% of packaging failures are attributed to unclear or unfocused messaging. To avoid this identify the category purchase drivers.| SmashBrand
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand
Ready to boost sales? Learn how to create a structured sales process that guides your team through every stage, builds trust, and turns leads into loyal customers.| Salesmate