Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
Brand discovery is an essential part of a brand development strategy. Here's what you must know about brand discovery including how to effectively execute one.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
The only brand development agency that guarantees a retail performance lift. From brand strategy to packaging design, we put your best foot forward.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand
Your brand voice is your personality. Learn how to develop it and help your brand stand out from the competition and attract new customers.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand